Trade Marks | Isolate your brand from the rest of the world

Acis, current as of: 2 July 2020.

In this video our experts, Zachary Pagliano and Thomas Bevitt from Redchip, delve into some recent infringement cases to showcase the distinctiveness needed in registering a trade mark and how a simple search can solve a host of potential problems.

Click the chapters in the video to skip to the content you are keen to see.

Case studies include:

  • Zoom vs Zoom – Investment confusion? Who would have thought that there was more than one Zoom?
  • Urban Ale vs Urban Pale – The difficulties that can arise when using descriptive terms.
  • Kraft vs Bega – Restructuring or moving assets for your client? Beware, you may be inadvertently transferring valuable branding components.

You can download the slides here. 

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