Trade Marks | Isolate your brand from the rest of the world
In this video our experts, Zachary Pagliano and Thomas Bevitt from Redchip, delve into some recent infringement cases to showcase the distinctiveness needed in registering a trade mark and how a simple search can solve a host of potential problems.
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Case studies include:
Zoom vs Zoom – Investment confusion? Who would have thought that there was more than one Zoom?
Urban Ale vs Urban Pale – The difficulties that can arise when using descriptive terms.
Kraft vs Bega – Restructuring or moving assets for your client? Beware, you may be inadvertently transferring valuable branding components.